Jason Powell is a very talented songwriter out of Milwaukee. As he was getting his shows, Invader? I Hardly Know Her and Fortuna the Time Bender produced, he found the need to make his songwriting official with a website. Jason, being a modest fellow, wasn't really sure what route to take with his website. Bella Verde composed a few design options and he chose a simple blue and grey themed site. The site was designed in Word Press so that Jason could easily make changes to his site as well as update his press, showings and events to keep his followers up to date. Bella Verde also assisted Jason with choosing a domain name, jpsongwriter as well as creating a simple logo that incorporated his name and his talent, being a songwriter.
Coe + Company, a well experienced construction consultant came to Bella Verde with the desire to create a brand for their company. They essentially had no logo or brand before we began working with them. The challenge with this project was that Coe + Company offered a variety of services, to a variety of client types. We wanted a potential client to review the Coe + Company materials and walk away with a clear understanding of what their construction consulting services entailed, and how it could benefit them. We came up with three categories; pre-construction, construction and post-construction. This way we were able to take the variety of services that Coe + Company provided and categorize them by construction phase. A potential client could easily choose the category that best suited their needs and begin to review the potential services for their project.
The Manor Association is a Community Management company out of Redwood City. They specialize in managing HOA's on the Peninsula. We had known the owner of Manor from volunteering at CAI. After creating a small ad for them in the ECHO conference brochure, they asked us to create a brochure to hand out at the conference as they were exhibitors. Bella Verde took a few of their dated marketing pieces and created a 4 panel, double sided, gate folded brochure. This piece was printed on a 4 color press with coatings to protect the individual pieces from smudging and wrinkling. We used the 4 panels to categorize their message so that their potential clients could easily feel comfortable with the services that they had to offer and their expertise.
R.L. Brown Construction is a General Contractor specializing in new construction as well as rehabilitation work. You can view their previous brand at www.rlbci.com. We worked with their team to update their firm image with a more modern logo, colors as well as marketing copy. Part of their marketing plan that was created for them by Bella Verde included this brand modernization. In a very competitive industry we wanted them to stand out during the networking phase and most importantly in the bidding phase.
Stek Realty is a newly formed business out of Michigan focusing on property management, property rehabilitation, consulting, wholesaling as well as budget management. The owner is a graduate from the University of Michigan and has spent that past few years cultivating his real estate experience and delving into the real estate market in Michigan. He wanted to start his business out on the right foot and he knew that a proper brand was necessary for that kick-off. Along with a logo, we designed a clean and modern business card for him so that he could start networking. Attending an event without a business card is like leaving your house naked. He was enthralled with the capabilities of a QR code, so we designed it into his business card. He envisioned people being able to take his card and scan his contact info right into their phones address book.
We met American Cool Roof Systems, a cool roof installer out of Nevada, at a BOMA event in Walnut Creek. They had a lot of energy and a lot of motivation to get their cool roofs on buildings across California. They did not have a logo or a brand on the materials that they were handing out. We approached them and after a great meeting in Sacramento, Bella Verde set off to create a brand for them. With their name being American Cool Roof Systems, and being good ole American boys, they wanted to stay with the American flag theme. Along with creating the brand, Bella Verde composed a one page firm overview that explained to their potential clients why a cool roof system is a better choice for their building, verses a major roofing renovation. They were attending a large retail event in Las Vegas so we worked quickly to provide them with new business cards and marketing materials to hand out.
Suzy Silvestre, Principal Marketer for Bella Verde, has spent the past ten years cultivating her marketing and sales expertise within the Architecture, Engineering and Construction professional services industry.
She has a fundamental understanding of the processes, services and challenges that occur within a professional services firm.
Her expertise is focused on analyzing a company’s services, defining and maintaining the company image, strategically creating compelling marketing …
To Market, To Market